Employers blast Benylin ‘throw a sickie’ advert

Employers’ groups have hit out at an advert for a cold and flu medicine because it encourages workers to "throw a sickie".

The Take a Benylin Day advert, broadcast on TV and online, offers advice on how to call in sick, and reviews the best DVDs to watch at home while ill.

Benylin's website says its product is there to "take the guilt out of calling in sick when you need to rest and recover.”

It shows a woman waking up feeling ill. A narrator says:

"What ... (270 more words)

Member login

If you are a member of the Workplace Law
Network, please enter your details below

My email address
My password
Keep me logged in:
	I've forgotten my password

Protecting your data

We take data protection very seriously. We will never share your data with third parties. We process data in accordance with: the Data Protection Act 1998; the 11th edition of the British Code of Advertising, Sales Promotion and Marketing Practice; and the DMA Direct Marketing Code of Practice.