Sustainability: 'balance is critical'

A new study by a group of international experts shows that businesses must balance the needs of investors, society and the environment in order to be successful.

They claim concentrating on any one of these areas at the expense of the other two may compromise a business’s long-term success.

The paper, sponsored by Cisco and BT, shows that focusing on sustainability is the best means of implementing this strategy.

It concludes that the achievement of sustainability goals does not req... (150 more words)

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