Businesses ignoring importance of intellectual property

British businesses are struggling to protect their brands because of ignorance of their true worth, according to a new survey.

Research from the law firm Browne Jacobson shows that 80% of businesses have no idea of the financial value of their company’s ideas and inventions.

The survey also highlighted that over half of businesses do not know how to protect their company’s name. Over half of directors polled thought that just by registering their businesses with Companies Ho... (283 more words)

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