Employers unprepared for Olympic absences

Nearly a third (29%) of employers are yet to make the most basic preparations for the Olympic period, such as plans to deal with the expected dip in staff attendance.

This is according to a new BT study, which surveyed 1,200 small, medium and large enterprises nationwide as well as public sector organisations.

The survey did reveal a positive outlook for the Games despite tough economic conditions with the majority (68%) of businesses expecting a peak in demand, nearly half (45%) anticipating a hike in sales, and a similar number (45%) expecting new international business opportunities. A third (36%) predict these export or trade agreements will continue after the Games and almost a third (30%) are predicting a welcome boost to profits.

Whilst the predicted extra million visitors is a major business opportunity nearly every organisation (93%) expects negative knock-on effects, with issues like supply chain disruption, higher hotel costs, staff attendance and productivity high amongst the concerns.

Baroness Jo Valentine, CEO London First, said:

“London 2012 will present many opportunities to boost economic recovery and a great deal of planning has gone into providing support for business of all sizes, as well as information on how to minimise disruption. There’s still some work to be done but I would urge businesses to talk to their suppliers and customers now so that they can be sure of being ready to make the most of this fantastic event.”

Jeff Kelly, CEO, BT Global Services, said:

“Despite the tough economic climate, we can tell from our own customers that London 2012 presents both challenges and opportunities for public and private sector organisations. But success or failure depends on how ready they are. There’s still time to get plans in place, but with less than seven months to go, we do urge all organisations to begin preparations now or miss out on the economic benefits.”